Not just bags
We are not just creating bags—we are celebrating tradition, experimenting with materials, and collaborating across co-ops and countries to create something truly unique. AMASOUK is a collection of items that reinforce the best parts of who we all are and hope to be—vibrant yet practical, individuals and collaborators, and embracing tradition while pushing the boundaries of what we can be.
Our raison d'être begins with the Moroccan artisans who create the beautiful bags you'll find on AMASOUK. For these craftspeople, our store serves as a marketplace that allows them to preserve their artistic heritage, sell their goods at fair prices, and continue creating extraordinary pieces. Our mission is to connect their world to yours.