Quench your thirst for beauty and adventure in Agadir, Morocco, home of our own Social Media Manager and Artisan Liaison, Hasna. Get inspired by our local-approved travel guide and pack your favorite AMASOUK bag for an unforgettable escape filled with vibrant color and rich history.
Shop at Souk El Had
The largest market in all of Africa, Souk El Had offers a slice of daily life in Agadir. The scent of piquant spices fills the air and the color of the sprawling stalls is a gorgeous backdrop for an afternoon of shopping. Despite its size (around 6,000 stalls), the souk is relatively easy to navigate because of its clear numbering system. Typically, similar items are grouped together.
No matter what you’re looking for, you’ll find something special here. As you wander the stalls, you’ll see traditional Moroccan crafts, handmade leather goods, stunning textiles and clothing, bags, jewelry, perfume, woven rugs, pottery and other unique home goods. You can buy fresh produce and spices as well as delicious Moroccan street food and snacks from local food vendors. We suggest treating yourself to some authentic argan oil and amlou (a delicious spread with almond butter and argan oil) to take home and enjoy.
Though “Souk El Had” means “Sunday Souk'', it’s open from 6am to 8:30pm every day except Monday. Leave yourself plenty of time — at least a few hours — to explore. Crowds tend to be smaller on Tuesdays, which is the best day to shop since many stalls restock with new pieces on Monday before reopening on Tuesday morning.
Bargaining is expected at the souk, so don’t be afraid to negotiate with vendors for the best deal. As long as it’s done respectfully, it can make shopping and connecting with locals even more fun. A general rule is to only haggle if you’re seriously interested. And if you’re offered a cup of tea, keep in mind that accepting is often seen as an unspoken agreement to buy.
Soak Up the Sun on Beaches & Sand Dunes
Nestled in the rugged cliffs about 20 km north of Agadir is the picturesque Taghazout Beach, beloved by surfers for its perfect conditions. Whether you’re a newbie or a pro, the famed surf shops offer everything you need to improve your skills.
If you’re looking for a more relaxing scene, Tamraght Beach is the best place for leisurely swimming and sunbathing. Surfers appreciate the consistent waves and there are plenty of laid back restaurants and cafes where you can take a break, get refreshed and enjoy the view while you nosh.
The Tamri Sand Dunes are a must-see for adventure seekers. The photo-worthy, drifting panorama is the ultimate escape from the bustle of the city. You can try sandboarding, quad biking or immersing yourself in the meditative quality of the natural desert landscape. It feels almost surreal!
From a cultural perspective, visiting the dunes offers a glimpse into traditional Amazigh culture. Locals have been living there for many generations. They love meeting visitors and still observe many time honored customs and traditions.
Visit Culinary Hotspots
Everywhere you look, you’ll find incredible food featuring locally sourced ingredients and traditional cooking styles. We recommend checking out Restaurant Alf Lila Ou Lila for authentic Moroccan dishes, including tagines (rich stews prepared in clay pots), couscous (local grain), breads, a rainbow of aromatic spices, and both sweet and savory pastries.
When you’ve had too many tagines and want to mix it up, we recommend checking out Dada Cuisine for imaginative fusion dishes. The word "Dada" refers to the female cooks who have been preparing family meals for many generations. The dishes have been perfected over time but here they have a modern twist.
Peer Back in Time
Bring your camera because a visit to Medina Coco Polizzi is like stepping into another era. With its narrow alleyways and traditional buildings, this gorgeous place gives a glimpse into the original architecture of Morocco. This reconstructed marvel is a symbol of Agadir’s rich heritage and legendary resilience. It was lovingly rebuilt after the devastating earthquake of 1960, and it stands today as a time capsule of culture. As you explore, you’ll see artisans at work, vendors selling to locals and tourists. There are plenty of fabulous shopping opportunities and quaint cafes where you can enjoy a Moroccan mint tea or coffee.
The Kasbah of Agadir Oufella (“Kasbah” means “Fortress”) historic site is not far (about 11 km) from the Medina and it’s a must-see. From the bottom, the hike is relatively short but the terrain is hilly during the ascent, so wear good shoes and enjoy the expansive views on your way to the top. If you’re visiting during golden hour, the cable car offers an amazing view as well. The stunning coastline and open panorama is unlike any other.
Happy travels!
